media’s responsibilities Essay - 2241 Words

Discuss the media’s responsibilities when it comes to reporting on Indigenous citizens or minority ethnic groups. Taking into account both journalism’s â€Å"fourth estate† function and its privileged position in the public sphere, consider why the issue of setting guidelines for â€Å"race reporting† is an often divisive one. Be sure to refer to the readings set for relevant topics. llustrate your discussion with references to specific cases where relevant. Reporting on the minority ethnics groups and on the indigenous people has been an ongoing issue since ages. The whole aspect of ‘reporting the indigenous’ has been a much discussed and debatable subject. Along with the race reporting system, comes the power, role and responsibilities of the†¦show more content†¦In these cases, what would have been fair enough was to think a bit about how the portrayals of the media would have had impacts on those people who were innocent. Media reporting is also known as the ‘shaping opinion device’. When we talk about aborigines, people have the tendency to link them with petrol-sniffing, unemployment and drunkardness (Johnson, 2009). People living in Australia or anywhere else are unaware or even know little about the lives, cultures and attitudes about the aborigines in Australia. Thus media, as the ultimate power is there to shape the opinions about the people through their provided images, symbols and messages; in a way to act the voice of the voiceless-aborigines (Johnson, 2009). People will base their opinions on what and how the media is showing and broadcasting the news. Here the news angle is a good example to talk about. The media need to know about proper story selection. They should not like portray aborigines only when they are faulty and relate to it again when another aborigine has committed a crime. This will make the rest of the world think that all aborigines are alike and they have on ly to do with crimes and if we see to it, people have based their perceptions. Media and its power of shaping opinions in a way socially construct images and the readers swallow those â€Å"truths† without knowing if it is the entire truth or part of it. A further example can be that of Louis St. John case study.Show MoreRelatedMedia Ethics, The Authoritarian Theory And Social Responsibility Theory Essay1076 Words   |  5 Pagesmedia and its responsibilities, in this paper I am going to have a debate about the responsibilities of the media to the public and how we should be watchful of the information we taking part in. There is two main theories in media ethics, the authoritarian theory and Social responsibility theory. The authoritarian theory press was seen as a very controlling tool, and those in authority used it to convey only that information that they wanted the public to know. Social responsibility theory of mediaRead MorePay Structure In The Entertainment Industry. Primarily,751 Words   |  4 Pages This makes it very clear, that there is barely any discrimination in the pay structure of a man and a woman. The media allots roles to the individuals as per the scripts made and the character required. Also, it pays an individual as per the responsibility and the role assigned. Article 14 of the Indian Constitution states that attaining equality in its literal sense is not possible, only proportionate equality can be attained. In the present case media makes use of â€Å"intelligible differentia† andRead MoreHow Does The Media Portray Happiness?1197 Words   |  5 Pagesself-pres entation. But now brands such as Coca-Cola, McDonalds and†¦ sell us the highly sought after ideal of happiness. Many businesses are already practicing socially responsibility by focusing on the environment, philanthropy or ethical labor. 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However, according to Needle (200 4), ‘good’ CSR is also good for business, a firm could benefit from doing CSR. Thus, this paper aims to explain its importance. It begins with the definition of CSR and its four responsibilities, then presents how it influences a business and benefits it can bring. Finally, I amRead MoreCultural Norms, Fair Lovely, and Advertising.2119 Words   |  9 Pagesproposition† value that needs to be a branding parameter that has to be communicated. Focus on cooperate social responsibilities are a way of building up and keeping relationships with the customer, government, and other nongovernmental organizations which is essential because India is a relationship oriented country. HLL should not only be motivated by economic profits, but also by social responsibility, there are many opportunities for marketing towards the poor and to improve their image. (Karnani, 2007)Read MoreIntroduction. 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